10 ways to Improve your online presence
What is Online presence?
An online presence can be defined by how easy it is to find a brand or company online. It’s important for building your brand’s reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords.
Importance of Online presence
A strong online presence allows you to build your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, online presence also gives your customers an easy way to find out more about what you have to offer.
An online presence gives your business positive image, interacting with your customers and getting feedback from them through online reviews as well as regularly updating your online post will create a positive image for your business. This type of image increases the likelihood of prospective customers doing business with you and boosting your sales.
Online presence gives you a valuable platform to showcase your products and services. With just a few clicks the prospective clients can see what you have to offer and what your company stands for. They can do it anytime of the day; there is no restrictions on the hours. In a simple words an online presence is like a shadow of your brand which never sleeps.
Online presence gives you access to a much larger audience that includes people within your location and beyond. This exposes your online business to even more opportunities and gives you the chance to operate on an international level. It reach people faster and quickly than newspaper ad, posters, flyers and so on.
How to improve your Online presence
- Create Value
Overall, your brand or company’s goal is to make money. But before you can make money, you have to create value and be customer-centric.
One way to create value is to provide educational, free content online. Not only is this helpful for your customers, but it’ll also improve your online presence.
To get started, write out a list of your customer’s pain points and motivations. In other words, take a look at your buyer persona.
Then, brainstorm content that would answer their questions. What information would help your customers? This will be the basis for your content strategy.
Another way to create value online is to give advice. You could do this through guest posting, responding to comments, or appearing on a podcast. Wherever your customers have questions, you should be answering them.
2. Be active online
In order to show up online, you have to be active online. This includes regularly posting to your business pages, including your website and social media accounts.
Additionally, you should be active in other areas, as well. For example, you should engage with followers and subscribers on social media. If there’s something that everyone is talking about in your industry, you can engage in the conversation.
3. Build an email list.
One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis.
To grow your email list, you can create gated content that users have to sign-up to receive. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. With a newsletter, you’re able to collect leads’ emails — additionally, it shows your leads and customers are interested in your content.
4. Have a social media presence.
Being on social media is a necessity in this day and age. In fact, in 2021 there are over 3.2 billion people on social media globally, so social media is a key tool for reaching your intended audience on whichever platforms they prefer.
Having a presence on social media instills trust in your current customers and prospects. If someone should make a research and see that a company doesn’t have a presence on social media, they might lose trust and feel unsure if they even exist.
Plus, social media is a great way to build your credibility and reputation and showcase your brand. When potential customers are researching your brand, the first place they’ll look is social media to see what you’re putting out there and what people are saying about you.
5. Have a website.
To show up online, you have to have a website online. Besides social media, one of the first places people will go to find out more about your company is your website.
Your website is where you can show off your brand through colors, fonts, text, video, and images. You’ll appeal to your buyer persona’s pain points and present a solution to their problem.
6. Analyze your results.
Once you get started with a few tactics to build your online presence, it’s critical you analyze your results. I would suggest testing your strategies so you learn what works and what doesn’t.
In order to test your results, start out by deciding what metrics you’re using. If you’re working on your SEO, you might track your search engine results on Google. On the other hand, if you’re building an email list, you might track the number of subscribers, plus your open and click-through rates.
Keep in mind that these are long-term strategies. Some may take time to produce results. Additionally, some may be harder to track, like brand awareness. But that’s okay, just because results may be hard to track doesn’t mean it’s not worth doing.
7. Produce valuable content.
The more valuable content you produce, the more opportunities you have to show up online. Having an online presence is all about showing up in search engines, on social media, and sites like YouTube.
To start producing valuable content, strategize what places you want to show up online. Do you want to be on Facebook, Instagram, YouTube, Twitter or Pinterest?
Prioritize the sites your customers are active on (based on customer research) and start brainstorming content that is best-suited for those mediums.
For example, with YouTube, you’ll come up with video ideas — whereas on Instagram, you’ll come up with photo, video and caption ideas.
8. Make use of online advertising.
A faster solution to building an online presence is through online advertising. If your ad shows up in the top search results, you’ll build brand awareness and increase your visibility online.
You can advertise on search engines like Google. Additionally, you can look into social media advertising. Facebook, Instagram, and YouTube are well-known for their advertising options.
9. Research influencer marketing.
In order to stay active in your community, it’s important to engage with the most popular figures in your niche.
For instance, if you sell beauty products, you might consider researching beauty influencers on YouTube, Facebook and Instagram. Many consumers look to influencers for their honest reviews and promotion before purchasing a product.
Additionally, influencer marketing will get the word out about your brand online. The more people are talking about you, the more often you’ll show up online.
10. Be competitive.
When you’re building an online presence, remember to be competitive. Look at what your competitors are doing and discuss whether or not that’s a good strategy for your business, as well.
You can also use your competitors to see what they’re missing. Is there a gap they aren’t filling? What information do customers want that your competitors aren’t providing?
Researching your competitors should give you ideas for content and strategies. You won’t be able to compete with or one-up your competitors if you aren’t sure of what they’re doing.
Improving the online presence of your business takes time. It won’t improve overnight, so don’t lose faith when you aren’t seeing the results as quickly as you’d like. In a simple format below are the ideas you can use to improve your online presence:
- Publish your Google My Business Profile
- Only use the social media accounts you can handle
- Post regularly to social media
- Create valuable content
- Have a blog on your website that is updated regularly
- Use social media SEO
- Make sure your website has a smooth, easy-to-use design and meets SEO standards
- Utilize paid search ads online
- Use paid ads on social media
- Take advantage of email marketing
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